Why Cheerios Made That Comerical

If you haven’t seen or at least read the headlines about that Cheerios commercial that’scheerios-commercial caused such an uproar lately, then you must not have Facebook or the Internet.  If you didn’t bother clicking on the story, then basically what happened was Cheerios made a commercial that featured a biracial couple and their super cute daughter.  The first scene is the über cute kid asking mom something about Cheerios being good for your heart. The mom responds that it is and then the next scene shows her black father waking up from his nap on the couch with a pile of Cheerios all over his chest.

After the ad came out, half of the Internet did what they do and the comment section became a barrage of negative racist comments and abominable responses towards interracial couples.

And then the other half of the Internet does what it does best and blogged about how terrible society is.

I obviously agree with the second half of the Internet and think the world needs to start accepting all sorts of families for whatever they are…

I also think that before you start getting your pom-poms out of the closet, Cheerios carefully calculated this commercial with a handful of stereotypes and reasons of their own, none of which are breaking down barriers and trying to make the world a more accepting place.

I’ve said this before, but it bears repeating: NOTHING, absolutely nothing in advertising is accidental.  They have about 30 seconds to paint a picture and get their message across, so the use of stereotypes are absolutely necessary to get their message across and get it across quickly and concisely.

First of all, a controversial commercial is VIRAL INTERNET GOLD.  It’s why godaddy dot com makes all those commercials we hate because every time a blogger or better yet a news outlet says your name, good or bad that’s name recognition and when you’re trying to find a domain name on the cheap- you go there.

Controversy gets clicks. I know, as a mom blogger, if I say some crazy thing like “I hate baby formula” or “C-sections are fun” my post will get a ton of clicks and shares, and who cares if people hate me, they still clicked and commented and shared my posts and cha-ching, I just made .00001 cents off my haters- controversy does that quite nicely.  (That’s why you keep seeing Mom Bloggers keep recycling these same crap stories about the same crap controversies). I didn’t even have to go to blogger school to figure that out.  Cheerios has a bevy of people, I’m sure, that did go to advertising school to tell them what they know will happen if they unleash this commercial out on the gobs of Internet trolls that are ridiculously predictable.  Like I said: VIRAL INTERNET GOLD.  This reminds me of when J.C. Penney’s decided to use Ellen as their spokesperson. Gobs of people were outraged, but also gobs of people now LOVE J.C. Penney’s because they’re so inclusive.  Their products have not changed a bit, but we feel that their company has changed because they risked that controversy and then we all said their names a billion times and replayed their commercials for free on our Facebook accounts.

Side note: how many times did I just say Cheerios in the above paragraphs? And Cheerios got that for free. Now that’s a bargain.. see what I mean?  And whether you share the commercial because you’re a bigot or you share it because you’re a save-the-day-blogger, it doesn’t matter, the message that Cheerios is “heart-healthy” already just got lodged in the back of your brain.

Anyway, so let’s cut to why Cheerios picked that couple.  Let me ask you who demographically speaking, is the most at-risk person for heart disease: Black Men.  Okay and do you know who the one most influential person in marketing and purchasing is: White Women. (seriously they’ve done studies).  They didn’t switch the roles because those stereotypes don’t make sense to us.  They didn’t make it an African-American couple because black women aren’t as influential in marketing.  Again, they went to advertising school to learn this.  Annnnd Bingo: they just accomplished their goals: combining controversy while still adhering to traditional marketing stereotypes.

Meredith Tutterow, associate marketing director for Cheerios at General Mills in Golden Valley, Minn., said Friday:

“There are many kinds of families and Cheerios just wants to celebrate them all.”

Oh wow, how harmonious of them!

At the end of the day, I’m NOT knocking Cheerios.. I like the ad and families are all sorts of different and we should be celebrating them all.. all I’m saying is before you go out and buy a box of Cheerios because they’re so much more morally superior that the next brand, I don’t believe that Cheerios just nonchalantly pick this couple like it’s no big deal, and they certainly aren’t placing these people on this commercial because they want to start a anti-racism movement and break down color barriers.  They did it with careful calculation, and it all comes down to marketing and sales.  And baby, I bet this commercial just sold a whole lot of Cheerios. Someone’s getting a raise.

About these ads

Your Art

Your Art-

whatever that may be:

writing, drawing, painting, modg-podging, dancing, joking singing, teaching.

is

brilliant, is garbage, is sad, happy, fun, tiring, meticulous, astonishing, meaningful, frantic, terrible, a do-over, harrowing.

is good.

hours of sweet sensual tweaking and modifying, rectifying, preemptifying .

sometimes will flop.  sometimes will soar.

all ya gotta do is pick up your brush, pencil, tablet, laptop, quill, chalk, tap shoes. iphone. microphone.

and go.

and not finish. till it’s finished.

then comes the part where you put it out there and say a little wish that people don’t hate, spit,  disregard, misinterpret, send a bad review, tear up, take it down, forget it.

and then.  you do it again. you hope.

20130530-112154.jpg

Picture Drawn by My Darling 5 Year Old

Going Beyond The Surface, and Maybe I know Nothing

I just got done publishing this blog on how we should comply with the notion of freedom of speech and let rape jokes slide on Facebook.  Then I went on twitter and did a search for #FBRape.

That’s the hashtag connected with speaking out against the rape joke memes on Facebook.  Do I even have to say I found the most terrible images out there- stuff that I hadn’t even dreamed existed?  All rape jokes and abuse jokes and the brave folks speaking out against them.  I guess I don’t ever search for this garbage- so I didn’t really know what was out there…  and if any of my friends ever posted anything a fraction as bad, I’d unfriend / block / report them sooner than you can say- WTF..

I’m feeling now like I know nothing.

Maybe what I saw makes everything I said in the last post is null and void.  I’m not sure.

Things are out of hand and sick and sad and I can’t stop thinking that I live on the same planet as people who think this stuff is funny.

Don’t believe me- search for yourself.  Some of the sickest stuff is just floating around being LOLed about at rapid paces.  And lurking around just waiting for little boys to laugh at them before they’ve formed the part of their brains that make those jokes not okay.

Maybe Facebook should take some responsibility for what they let be posted on their sites.  Maybe since they are a privately owned organization they should take a stand and say I don’t have to grant you the freedom to post pictures of black and blue and bloody dead girls with captions over their pictures that they deserved to end up like that?  Maybe they don’t have to give the freedom of speech for every tom dick and douche-bag out there.  Maybe we ought to give kudos to advertisers that stand up against Facebook even though it’d just be much smarter if they didn’t, dollars and sense-wise.

I’m not going to take my previous post down, because maybe it’s a valid argument.. or maybe we should throw being valid away because it’s just not right.

 

 

Free Speech or Hate Speech: You Be The Judge

If you look for it, you’ll find a whole lot of garbage on Facebook.  Not a day goes by when Iamerican-express-audible-facebook-rape don’t come across something that’s a bit (or more than a bit) distasteful and makes me cringe.  Yes, that includes some pretty hateful things and often racist or sexist memes, and violent pictures.  Recently there’s been a new controversy where an image (see right) was floating around Facebook and reported by many and asked to be taken down.  In response, Facebook declined to pull the image because it didn’t necessarily violate their rules.  Facebook claims it’s freedom of speech; many groups or companies have railed together and call it hate speech.  13 different brands have pulled their advertising over the issue, including car company Nissan, and insurance company Nationwide.  More than 40 Feminist groups and sympathizers are now calling for an “unfriending” movement on Facebook until images like the above are taken down.

A tricky problem with the way Facebook advertising works is advertisers pay to have their ads show up on the side bar of your feed.  Then when you scroll down and take a screen shot of something on the site, advertisers on the side are seen directly next to the pictures and then they appear to be associated with those offensive pictures.  They don’t have control over what pictures or statuses they are seen next to.  So their choices are: to advertise blindly (to quite a large audience) or take a stand and dictate what Facebook can post at all.

Facebook does regulate what sort of content is allowed on their site, and they have people working to take down images that violate those rules.  Sometimes images like breastfeeding or recently a breast cancer survivor’s pictures was taken down, because it violated their policy of no nudity.  Is it fair that inspiring posts like breast cancer images are taken down and rape memes get to stay? Not really, but those are the rules..

Facebook has released a statement over the controversy; here is some excerpts for their statement:

“we [..] work hard to make our platform a safe and respectful place for sharing and connection.  This requires us to make difficult decisions and balance concerns about free expression and community respect.  We prohibit content deemed to be directly harmful, but allow content that is offensive or controversial. We define harmful content as anything organizing real world violence, theft, or property destruction, or that directly inflicts emotional distress on a specific private individual (e.g. bullying)….Facebook prohibits ‘hate speech.’  While there is no universally accepted definition of hate speech, as a platform we define the term to mean direct and serious attacks on any protected category of people based on their race, ethnicity, national origin, religion, sex, gender, sexual orientation, disability or disease. We work hard to remove hate speech quickly, however there are instances of offensive content, including distasteful humor, that are not hate speech according to our definition.”

While the image above is certainly offensive, it’s a slippery slope when you call for censoring any, all, or some things that you find offensive.  Just because its offensive doesn’t mean someone doesn’t have the right to say it and share it.  Is someone a terrible person to joke about rape?  Yes, certainly.  Should it be banned from Facebook?  That I’m not so sure.  Once you start censoring this image because it’s just not funny, then it opens the door to censor religious or pro gay or anti-gay or racial jokes or whatever kind of jokes out there because you think aren’t funny and pretty darn offensive.  What I deem as distasteful, you may laugh and think it’s no big deal, or the other way around.

There’s also the slippery slope that you can get into where yes this image specifically says the word ‘rape,’ but what about images that don’t say the word, but give an innuendo?  There are certainly plenty of jokes out there that give innuendos of sexism or racism or whatever, but they aren’t clear-cut or even agreed upon if they mean what we think they mean in the first place.  I remember a while ago an advertisement was pulled from magazines because it used the word “savage” next to a black man.  Well, there was a whole controversy and much disagreement on whether that word was specifically racist towards black men.  Some people didn’t get the undertones.  That’s just one example.  Should we censor all posts on Facebook because they may or may not be offensive and they may or may not have an undertone of something bad?  It’d be a perfect world if all humans were educated in ‘Offensive 101′ or chose to be kind- but that world certainly doesn’t include Facebook as we know it today.

pontiac ad

Check out the subtle rape innuendo in this above vintage advertisement.. Should this also be banned because it suggests the thought of rape in the man’s creepy gaze at the unsuspecting woman?  Could there be a question on whether this is actually hinting at rape, or is it possible that it could be referring to consensual sexual activity?  What should Facebook do in this instance?  Remember they need to make decisions based on all the things that could arise in the future.

The other hard part about Facebook is you just can’t not look at something because you don’t like it.  This happens a lot when people get offended by breastfeeding or bikini clad pictures that run across your feeds.  Breastfeeding pictures are another subject of contention on Facebook, which are highly reported and removed all the time.  (Breastfeeding pictures violate Facebook rules when a child isn’t actively nursing or a picture shows areola).  So for instance when a kid is half off the breast Facebook just automatically takes them down as opposed to paying people to distinguish whether this is in violation or not.  And it’s not like you can just “unfriend” the post or filter what sorts of things you don’t want to see, because the way Facebook works (and works so well) is companies and groups make their pictures public, so every time a person comments or likes, even if the comment is one that shows a person’s distaste for the picture or status, it still shows up in their feeds and is shared with all their friends.  I often look at comments on a breastfeeding page I follow and they are filled with things like, “why don’t you just unfollow if you don’t like to see it.”  Well, the thing is, it’s not designed to work like that.  Facebook is designed so things go “viral” without us even really meaning them to.

I think unfortunately as much as I hate to say this and as much as would like to see sexist and rape “jokes” eliminated from societal view of being funny at all, then that also means we’d have to remove basically any sexist joke, any joke about murder any joke about drugs or jay-walking or anything that is illegal activity or that makes us a bit uncomfortable.  Me personally, I can’t stand to see pictures of bloody abused animals go across my screen, but just because they make me uncomfortable doesn’t mean they are violating any rules.  The best advice is to unfriend or hide people who are prone to posting things you don’t like.

What do you think? Are rape jokes a part of free speech or are they hate speech?  And should they be forced to be removed from Facebook all together?  As long as they don’t violate things that are against Facebook’s specific policies like nudity or specific harassment, for example saying, “so and so (insert specific name) needs to be raped,” then it isn’t in true violation as the rules are currently defined.  Part of the definition of hate speech is something that incites violence against a person or group; but whether the above image actually incites actions or not is something that is certainly central to this debate and finding the answer to the question above.

All You Need To Do To Dodge the Rules At Disney Is Hire A Handicapped Tour Guide

Apparently the above is the newest trend in the rich-people-go-to-Disney handbook; hiring a handicapped “tour-guide” Disney-World-Vacationsposing as a family member to escort you around the grounds and provide you with a cut-to-the-head-of-the-line pass.  It’ll run you over a thousand bucks a day, but to rich folks that don’t mind exploiting other humans, that’s A-O-K.

Disney allows each guest who needs a wheelchair or motorized scooter to bring up to six guests to skirt the long lines and enter into a more convenient entrance.  According to the New York Post, this is a sure-fire trick for the one percenters to dodge the rules.

“My daughter waited one minute to get on ‘It’s a Small World’ — the other kids had to wait 2 1/2 hours,” crowed one mom, who hired a disabled guide through Dream Tours Florida…  The woman said she hired a Dream Tours guide to escort her, her husband and their 1-year-old son and 5-year-old daughter through the park in a motorized scooter with a “handicapped” sign on it. The group was sent straight to an auxiliary entrance at the front of each attraction.

What do you think: is this a mutually agreed upon service that is mutually beneficial to each party, or does this sort of make your stomach turn?  For me, this reeks of nastiness.  If not only for exploiting other humans who may need the cash, than purely for the embarrassment of thinking this is an okay tactic to teach your kids, these families should be ashamed.  And even if the person doing the “touring” is a willing participant, it takes advantage and abuses a system that is set up to help actual real disabled guests that deserve the short lines and red carpet service.  Seriously rich snobs, just-NO.

Angelina Jolie’s Brave Decicision to Undergo Double Mastectomy

Sometimes we think we know who celebrities really are.  Sometimes we think that they owe us explanations about their angelina-jolie1personal lives, or that we have the right or more accurately the compelling need to pick apart their decisions.  To weigh in and pass judgment.

Angelina Jolie revealed today that she privately underwent a double mastectomy as a preventative measure against breast cancer.  Jolie found out she carries a mutation of the BRCA1 gene, which sharply increases her risk of developing breast cancer and ovarian cancer.  She then went through a three step surgical process to remove all of her breast tissue and then have reconstruction done.  Her chances of breast cancer went from 87% chance to under a 5% chance.

We don’t know celebrities, we don’t know what they go from on a daily basis, which are things quite similar to the things we go through with our families and ourselves.  Kudos to Ms. Jolie for being an inspiration for others going through what she is going through and speaking out about her situation when she really doesn’t owe us any explanation at all.

Interactive Heat Map Shows Where Hate Tweets Come From In The USA

 

A group of researchers from the Floating Sheep Project have geotagged racist, homophobic and ableist tweets (tweets directed towards disabled people) from around the country in-between 2012 and 2013.  They have plotted their findings on interactive maps, shown here.  They also break up each category by specific words and have sifted through them to make sure the words are actually used in negative connotations.  The findings are interesting and correlate, for example, it shows that the term “Wetback” is primarily only found in Texas where the immigration issue is more prominent.

Homophobic Tweets

Homophobic Tweets

Racist Tweets

Racist Tweets

What do you think?  Does this sound about right?  Are you surprised by the findings?

From Brave to Babe

Just in time for Merida, the main character of ‘Brave’s’ official coronation ceremony into the official line of Disney princessesbrave14n-1-web, Disney has decided to give her an air-brushed-esq style makeover complete with a slimmer waste, a bustier physique, doey eyes, voluptuous hair and more makeup.  Did I mention the off-the-shoulder and cleavage bearing neckline?  And in most of her new promo shots she is depicted without her weapon.  I thought the whole premise of Merida’s character was that she wasn’t the typical helpless and over-sexed princess, but instead strong, brave and more undone and normal looking.

Apparently Disney thinks that young girls need to be appealed to by sexier, glitterier characters, instead of the strong female character that Merida represented, and the only thing that needs to be undone is her blouse..  Even ‘Brave” Director, Brenda Chapman who wrote the movie and earned an Academy Award and Golden Globe, calls the new makeover, “atrocious” and “a blatantly sexist marketing move based on money…  appalling for women and young girls.”  She goes further to say, “when little girls say they like [the makeover] because it’s sparkly, that’s all fine and good, but subconsciously, they are soaking in the ‘come hither’ look and the skinny aspect of the new version.  It’s horrible- Merida was created to break that mold- to give young girls a better, stronger role model, a more attainable role model, something of substance, not just a pretty face that waits around for romance.”

I’m not sure how that’s going to work out for Disney, because welcome to the backlash fools.  I once was excited about the less sexy character, and now I realize how silly I was to put faith in Disney’s efforts, which are clearly marketing driven.

o-BRAVE-PRINCESS-MERIDA-570

And it’s not like I don’t believe feminine women are ‘Brave,’ but it’s that they felt the need to sex-up and make-over the not as feminine girl to something that she isn’t, or wasn’t before.  I even said in a recent blog post that people need to lay off Barbie dolls, but this is something completely different.  And as far as we think we’ve come with female characters, it’s clear that we really haven’t gone very far at all.  Merida isn’t the only female we’ve seen made-over: the modern-day Dora and Strawberry Shortcake are just a few of the childhood characters that have been given slimmer, older looking makeovers.  This isn’t even actually the first Disney Princess makeover that we’ve seen; even Cinderella and Snow White were once made over to show more cleavage, more makeup and more of a come-hither seductive look.

disney-princess_63760_1 snow-white-compare

I’m not the only fan to take issue with the new made over look, angry fans have created a petition and over 125,000 people have already signed it.  They are looking to get 25,000 more signatures, which I don’t think will be too hard based on my first gut reaction of outrage.  Spread the word, and let’s get Merida to look more like Merida, a beautiful princess, and not just because of her sex-appeal.

Not In My Closet, Abercrummie Grinch

Even if you lived under an internet rock, I’m sure you’ve already heard the vile nonsense that Abercrombie & Finch CEO (I don’t care to Google or mention his name) let’s just call him Douche Bag Of The Week has spewed recently.

He says,

“In every school there are the cool and popular kids, and then there are the not-so-cool kids… Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”

And this is an actual adult over the age of 13 that is speaking like this.  They admittedly don’t carry women’s clothes in over a size 10, because according to DBOTW, that’s just not “cool.”  The thing is, I don’t care about DBOTW.  I almost don’t even blame him for the nonsense.  Well, I blame him for preying on high-schoolers and encouraging a bully slash exclusive judgy culture; but the way I see it is, there are zillions of losers just like him that spew hateful garbage about superficial things all the time, he’s just one of the jokers.  I blame us.  More specifically I blame the superficial world of people who wear his brand and make him rich which gives him a platform and makes him relevant.  Because otherwise he’d just be some troll with nothing but his sad sorry self.

We sort have let him get away with this for too long.  This isn’t the first time that DBOTW has sung a similar tune, in 2006 he said,

“…That’s why we hire good-looking people in our stores, good-looking people attract other good-looking people, and we want to  market to cool, good-looking people. We don’t market to anyone other than that.”

So basically since at least 2006, and probably since the store’s inception he’s made it clear there’s a cool club and a not cool club and all you have to do to gain entry is not be curvy and waste a ton of money on nothing special clothes.

I applaud the numerous bloggers and media outlets and random Facebook friends that have called this joker out- and for those who want to be a human billboard for the most obnoxious store out there (if those gigantic shutters and deafening music didn’t tip you off that it’s douchbag central in there), then you deserve to look like a tool.  And I’m not going to say that I hope people throw flour or scarlet paint on you like they do for people who wear fur, because then I’d be just as douchey as them.  Just don’t bring your misogynistic fatty hating jargon near mine nor my children’s closet.

I'm pretty sure this guy is shirtless because he just took off his douche-bag tag and is going to return it back to douche-bag land.  He'll probably then immediately shop someplace else, because now it's way cooler to not be a jerk.

I’m pretty sure this guy is shirtless because he just took off his douche-bag tag and is going to return it back to douche-bag land. He’ll probably then immediately shop someplace else, because now it’s way cooler to not be a jerk.

And In Not Shocking News At All: Celebrity Psychic Sylvia Browne Could Be A Fraud

In 2004 celebrity psychic, Sylvia Browne declared that little Amanda Berry, then missing, was dead.  The psychic told Amanda’s Mother, slyvia browneLouwana Miller, while on a Montel William’s show, the dreadful news.  I’m sure that must have closed the case for most of you, but lo and behold, Amanda, her 6-year-old daughter (fathered by her recently arrested captor), and fellow kidnapping victims, Gina Dejesus and Michelle Knight have been found alive in a house of horrors in Ohio and have now been reunited with their families.

A site that I never even thought about existing, The Committee For Skeptical Inquiry, says that despite Sylvia Brown’s claims that she has an 85% success rate, they have discovered that while doing a study in 2010 of the 115 predictions she has made on the Montel William’s show, she actually has a zero percent success rate.  Womp womp womp.

The whole thing isn’t a laughing matter indeed, but the big news flash that celebrity psychics that specialize in being featured on trashy talk shows could be making up their predictions is the least shocking part of the whole story.

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